Missed-call text-back at Family First Dental: what Resonate reports
Resonate's case study says Family First Dental, part of Dentive Dental Group, texted people who called 5 practices and were not answered. Over 8 weeks Resonate says that produced 175 appointments, 81 of them booked by the AI, at $450 per location per month. The $131,904 figure on the page is an annual new-patient projection.
Published 27 October 2026 · Last checked 27 October 2026 · Fact-checked against 4 sources · How we verify
- Practice
- Family First Dental
- Size
- 5 practices (vendor)
- Location
- Cities not named
- Tool
- Resonate missed-call text-back
- Cost
- $450/location/month
- Source
- Vendor-reported
Did it work? Results
- Resonate's case study says that in an 8-week pilot, 1,479 missed calls were handled, 972 AI conversations were conducted, and 688 patients were successfully engaged.
Source - Resonate's case study says 175 appointments were booked: 81 directly by the AI and 94 by staff from leads the AI had captured. It says 39 of those were new patients and 136 were existing patients.
Source - Resonate's case study says 39 new patients at an average value of $916 equal $35,724 in captured revenue. It also lists monthly new-patient revenue of $10,992 and an annual projection of $131,904, and it says that projection is for new patients only.
Source - Resonate's case study lists the investment as $450 per location per month and calls the return 4.9x. It says that multiple is conservative because it leaves out existing-patient revenue. The page does not show the division.
Source - Resonate's case study says the show rate for booked appointments was 74%, and that the group's previous online scheduling had a 25% show rate. The page calls 74% three times that earlier show rate.
Source - Resonate's case study calls patient engagement 71% and conversion from conversation to appointment request 26%. It does not show either division.
Source
Who tried it, and why
Multi-location dental group. 5 practices, per Resonate's case study. Cities are not named on the Resonate page. A separate Family First Dental site lists five offices in Kennewick, Richland and West Richland, Washington, and does not mention Resonate..
Resonate's case study says Family First Dental, part of Dentive Dental Group, operates 5 practices and, over 8 weeks, found it was missing 1,479 calls, which the page calls nearly 185 a week. The page says that without data the group could not see how large the gap was, that Monday mornings were voicemail, and that an earlier online scheduler had a 25% show rate. It says patients calling at peak times often reached whichever practice answered first.
What did they set up?
- The page's heading for the figures is "The Numbers: 8-Week Pilot Results." It says every missed call triggers an immediate text, and that the AI books inside scheduling rules the practice sets.
- The same section says the rollout also covered phone, web chat and proactive recall. It does not say how many of the 175 appointments came from the missed-call text.
- The page says the group started with 5 practices, watched the numbers in weekly meetings, and that a founder visited the team. It does not name the practice management system, the cities, or which 8 weeks these were.
- Not disclosed: the text of the message, which appointment types the AI was allowed to book, or whether a person still had to confirm an AI booking in the schedule.
Tools used
What did it cost?
Resonate's case study lists the investment as $450 per location per month. It does not print a total, say what that price includes, or say whether all 5 practices were billed for the whole pilot.
“Not having to wonder what we are missing.”
What didn't go well?
- Every count is published by Resonate. The page does not link a schedule export, and it does not say which 8 weeks the pilot covered. The practice sites we opened do not mention Resonate.
- Staff booked 94 of the 175 appointments. The AI booked 81. The page still describes the text as booking inside the practice's rules.
- The $35,724 is what the page calls captured revenue for 39 new patients during the pilot. The $131,904 is labeled an annual projection. The page's meta description says the group generated $131K in annual dental revenue in 8 weeks. Those two wordings are not the same.
- Our check of the vendor's arithmetic: 39 × $916 = $35,724, and $10,992 × 12 = $131,904. $10,992 ÷ $916 = 12 new patients a month. Scaling the pilot's 39 new patients from 8 weeks to 52 weeks is 253.5 patients, or $232,206, which the page does not print. The page does not show the step from 39 new patients in 8 weeks to 12 a month. $10,992 ÷ ($450 × 5) = 4.885, which rounds to the printed 4.9x. The page also multiplies $131,904 to $527,616 for 20 practices and $2,638,080 for 100 practices. Those two lines are the projection scaled up. They are not a second measurement.
- Our check of the other rates: 1,479 ÷ 8 = 184.875, which the page calls nearly 185 a week. 688 ÷ 972 = 70.8%, which the page rounds to 71% engaged. 175 ÷ 972 = 18.0%, and 175 ÷ 688 = 25.4%. Neither is the printed 26% conversion from conversation to appointment request. On a separate recall test on the same page, 52 ÷ 199 = 26.1%. The page does not say whether those 52 recall requests sit inside the 175.
- The 74% show rate has no numerator on the page, so the kept-appointment count cannot be rebuilt. 74 ÷ 25 = 2.96, which the page calls 3x the old online scheduler. That comparison is against online scheduling, and the page gives the 25% figure no dates and no sample size.
- The same page reports a separate recall test: 199 recall-due patients contacted, 52 appointment requests, 29 booked by the AI, and zero staff hours. This case does not treat that test as the missed-call result. Recall at another group is a different case on this site.
- The page says 100% staff adoption, same-day issue resolution, and 12 product improvements during the pilot. It does not define adoption or list the 12 changes. A product that changed during the 8 weeks is a moving target for the counts.
- Resonate does not name the cities or the practice management system. A Family First Dental site read on 2026-10-27 lists five offices in Kennewick, North Richland and West Richland, Washington, and does not mention Dentive or Resonate. Dentive's contact page, read the same day, gives a Provo, Utah address and does not mention Family First Dental or Resonate. A different group, Family 1st Dental, says it has 30 locations in Nebraska and Iowa and does not mention Resonate. The similar name is a different practice.
- The page opens with a cancellation story that includes a patient's medical detail. We do not repeat it. It is not a count.
What should your office take from this?
- Ask for the missed-call text on its own: how many unanswered calls were texted, how many replied, how many appointments the AI created, and how many a person still booked. This page mixes the text with web chat and a recall test and does not split the 175.
- Treat an annual dollar figure as a projection until the page shows collections for a stated period. Here the pilot figure for new patients is $35,724 over 8 weeks. The $131,904 is the page's annual projection, and it equals 12 new patients a month at $916, not a straight scale of the 39 new patients in the pilot.
- Ask what "booked by AI" means in your practice management system, and ask for the show count behind any show rate. This page gives 74% and does not give the number of visits kept. It also does not name the software.
- Get the price per location in writing, and ask whether staff time on the leads the AI hands over is included. This page prints $450 per location per month and says staff booked 94 of the 175 appointments.
- Before you compare yourself with this pilot, write down your own missed calls for the same number of weeks. The page's 1,479 is the count from the 8 weeks it is reporting, and it does not give a separate before-and-after rate.
Try it yourself
You are helping a dental office manager set rules for an AI that texts someone after a call is not answered, and that may book a visit. Using only the practice details below, draft a one-page rule sheet. Include: (1) which unanswered calls get a text (during office hours, after hours, or both) and which must never get one; (2) how soon the text goes out, how many follow-ups, and the exact stop when someone says no; (3) which visit types the AI may book, with length and provider, and which requests must go to a person; (4) what the AI may say about insurance, fees and emergencies, and what it must not promise; (5) the weekly report we want: missed calls, texts sent, replies, appointments the AI created in the practice management system, appointments a person created from those replies, appointments kept, and threads a person had to finish. Ask me for anything missing. Do not include any patient name, phone number, or chart note. Practice details: [locations] [practice management system] [hours] [visit types and lengths] [what we do with an after-hours emergency]
Prompt written by us, not by the practice. Never paste names, dates of birth or other patient details into a general AI tool.
Sources
- Family First Dental Captures 175 Appointments and $131K in Annual Revenue with Resonate AI
- Family First Dental Offices
- Contact Us
- Family 1st Dental
How we checked this
Checked on 27 October 2026. We read all 4 sources listed above, and a separate second check re-opened every one of them before publication. Anything we could not confirm was removed.
Figures published by a vendor are reported as that vendor's claims, not as verified facts.
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